A methodology for managing industrial innovation
Arturo Casado is a consultant specialising in innovation management for industrial companies. Through the 5-40® methodology, he provides organisations of all sizes with the training, tools and support they need to turn R&D&I investment into tangible, sustainable results.
The 5-40® Methodology:
a structured process of 5 phases and 40 tasks
The 5-40® Methodology is a proprietary innovation management system built on decades of experience leading R&D&I projects in industrial settings. It establishes a clear, replicable, and measurable process that enables industrial organisations to manage their innovation portfolios with rigour—from identifying opportunities through to market launch.
Without a defined process, innovation in an industrial company does not deliver results
Many industrial organisations approach innovation without a structured methodology.
The outcome is predictable: poorly organized R&D&I portfolios, resources misallocated to low-value initiatives, and consistently low project success rates. In the absence of a defined innovation process, time is wasted, investments are squandered, and competitiveness is lost.
Which companies can benefit most
from the 5-40® Methodology?
The 5-40® Methodology is designed for industrial organisations that need to structure and professionalise their innovation management. It applies equally to large corporate groups with established R&D departments, to growing industrial SMEs, and to technology start-ups seeking to scale their model sustainably.
Large industrial companies
Align strategy, organization, and processes to accelerate results, strengthen execution, and create lasting value. Seamlessly embed innovation into the management systems of complex industrial organizations.
Industrial SMEs
Build on your existing resources and capabilities to establish an innovation process focused on delivering results in the short and medium term.
Technology start-ups
Anticipate every step required to bring new products or services to market from the earliest stages of development, helping to prevent mistakes before they become critical.
Our innovation management services
We offer four ways to apply the 5-40® Methodology, tailored to the specific needs of your organisation.
Consulting
Structured, results-oriented consulting services designed to redefine your organisation’s innovation strategy, structure, and/or processes, based on the 5-40® Methodology.
Training
Training programmes in industrial R&D&I management based on the 5-40® Methodology, designed for executives, managers and working teams.
Coaching and mentoring
One-to-one support for executives and R&D&I managers seeking to strengthen their skills as innovation leaders.
Interim Management
Temporary support for organizations that need to deliver a special project, fill a critical position, or lead a transformation of their R&D&I management model.
Define how your company will manage innovation
Request an initial consultation to review the current state of your innovation process and determine which service best fits your organisation.
The 5-40® Methodology book
Arturo Casado has compiled the foundations, conceptual framework and practical application of the 5-40® Methodology into a reference volume. A work aimed at executives, R&D&I managers and industrial professionals who want a thorough understanding of how to structure the innovation process within their organisation.
Arturo Casado: the track record behind the methodology
Arturo Casado is an innovation management expert with decades of experience directing R&D&I in large industrial groups. Holder of numerous international patents, he has carried out research activity at world-leading institutions, including MIT.
The 5-40® Methodology is the direct result of that track record: a system built on the real practice of industrial innovation management.
Latest publications on industrial innovation
Seven Internal Management Barriers to Industrial Innovation and How to Address Them
Industrial companies invest substantially in R&D and technology to stay competitive and drive growth. However, a large share of these innovation efforts fails to deliver
Request information on the 5-40® Methodology
Discover how the 5-40® Methodology can transform the way your company manages innovation. Please get in touch to receive detailed information about our services.
For any enquiry related to the 5-40® Methodology or the available services, please use the form below. A response will be provided within 48 hours.