The Book: Industrial Innovation Process 5-40®
A practical guide to managing innovation in industrial companies. Written by Arturo Casado, it draws on more than 25 years of direct experience leading R&D&I in international industrial groups.
Publication details
Title: Industrial Innovation Process 5-40®. Total Innovation Management in Industrial Companies.
Language: Spanish
Author: Arturo Luis Casado Domínguez
Publisher: Torres Editores
Year of publication: 2026
Pages: 314
ISBN: 979-1388021534
An operational manual for managing innovation in industry
The book Industrial Innovation Process 5-40® sets out the foundations and operational details of the 5-40® Methodology: the innovation management system developed by Arturo Casado through 25 years of experience leading R&D&I projects in highly complex industrial environments.
Although it draws on models and management methods described in academic literature, this is not an essay on innovation theory. It is a practical manual that explains, step by step, how to develop and launch new products, services, and manufacturing processes in industrial companies.
A recommended book for
The book is aimed at industrial executives and professionals seeking a solid, practical framework for managing innovation in a more efficient, systematic, and business-oriented way.
Executives responsible for innovation
Managing directors, R&D&I directors, marketing directors and operations directors at industrial companies who need a thorough understanding of how to structure the innovation process, or who want a rigorous methodological reference to underpin their strategic R&D&I decisions.
Innovation managers
Professionals managing R&D&I projects or departments who are looking for a complete operational guide to improve the efficiency of their innovation process, structure their project portfolio, or improve decision-making at critical points in the process.
Participants in training and consulting programmes
The book is the reference material for participants in training programmes and consulting engagements based on the 5-40® Methodology. Reading it before or alongside the training or implementation process significantly reinforces understanding and practical application of the method.
Researchers and academics in industrial innovation
Academic professionals interested in a methodological contribution developed entirely from direct practice in managing innovation in real industrial environments.
What you will find in the book
The book opens with a concise introduction to the conceptual foundations of the 5-40® Industrial Innovation Process. Its starting point is a critical look at the difficulties industrial companies face when trying to establish internal innovation processes. This analysis reveals deeper and not always recognised challenges in managing innovation in industry, together with a set of principles for addressing them. These principles form the foundations of the 5-40® Process.
The second chapter provides a comprehensive overview of the 5-40® Industrial Innovation Process. It presents the 5 phases and 40 tasks from which the methodology takes its name, explains how the process works, and introduces the governance model, built around the roles of the Innovation Manager and Innovation Committee. It also describes the essential tools required to manage the innovation project portfolio.
The following chapters, which form the core of the book, describe the 5 phases and 40 tasks in detail: what needs to be done, when and how to do it, which resources are required, and which decisions must be made. Examples from the manufacturing industry illustrate how the process works in practice. They also explain how to effectively integrate Open Innovation into the company’s innovation process.
The book includes a final chapter providing practical guidance on implementing the 5-40® Industrial Innovation Process within an organisation.
About the author
Arturo Casado is an expert consultant in innovation management, with more than 25 years of executive experience at industrial groups including Procter & Gamble, BASF and ETEX. Author of 36 international patents, he has numerous technologies and products on the market. He holds a PhD in Chemistry from the Universidad de Valladolid, was a Research Fellow at MIT, and took part in the Business Innovation Program at Deusto.
Apply the 5-40® Methodology in your organisation
To implement the 5-40® Methodology in your organisation, Arturo Casado offers training, consulting, coaching and interim management services tailored to each type of company.
Get in touch with Arturo Casado
If you would like to explore how the 5-40® Methodology or any of the available services could help improve innovation management in your organisation, you can get in touch directly.
For any enquiry related to the 5-40® Methodology or the available services, please use the form below. A response will be provided within 48 hours.